Our Mission Statement

The goal of Triune Pictures is to tap into a rapidly growing genre in the film industry, with the The Prodigal Son project, as well as capitalize on an existing market. These markets are the Christian, African American, Latino and the Hip Hop Generation. These four segments make up a large portion of today’s movie goers.

With our well organized marketing team, we intend to target specific regions and advertisement that caters to each of these markets. We have already begun this mission by collaborating with some the film industry’s top Christian and secular producers. Some of which have worked on films such as, When Harry Met Sally, Payback (with Mel Gibson), and Prison Break. This merger is for the sole purpose of producing an excellent Christian film that is sure to captivate movie goers worldwide.

Another huge impact in the film industry is African American films. For decades, Black films have made their presence known with large box office turnouts. Making up 20% - 30% of the movie going audience today, the African American market is the second fastest growing segment in theater attendances. Our marketing team has come up with several cost efficient ideas for reaching millions of African American movie goers throughout the country. By executing these well planned strategies, we are sure to reach the heart and soul of the African American community. In targeting this niche’ market, The Prodigal Son film will capitalize on the consistent profit margin that Black films have continued to produce for filmmakers for years.

Unlike most urban films, The Prodigal Son has the unique ability to branch out to an underserved, sprouting community in the United States. This is the Latino community. With several key characters in the film and the production team being of the Latino heritage, this film has the opportunity of crossing over into this neglected market in the film industry. To assist with this transition, the management team has explored the possibility of dubbing the film for Spanish- speaking viewers, networking with Latino organizations, promoting on Latino stations and casting well known Latino actors. These are a few of the avenues we have considered. However, we are confident in our efforts of forming a long standing relationship with the Latino community and The Prodigal Son film.

There is a new demographic group that is not limited by cultural diversity. This is the multicultural, multiracial segment known as the Hip Hop Generation. With the wide spread acceptance of Rap music by teenagers and young adults, the urban culture and life style has become universal. What was once considered to be the fashion and style of young African Americans in the inner city is now the norm for every rural area throughout the country. Due to this cross cultural movement, films of this nature are no longer confined by the restraints of a limited marketing group. Part of our brilliant marketing strategy is to promote the film through selective advertisement that appeals to this generation of movie goers.

Another wonderful element of this film is its potential to reach, yet another group of movie goers, boxing fanatics. The main plot for The Prodigal Son is about a young man that leaves home to pursue a career in boxing. In his pursuit, he manages to win several belts and is on his way to possibly becoming a heavy weight contender, when his career is cut short by his imprisonment. However, that doesn’t stop him from becoming the champion of Stateville Penitentiary. With fight scenes that would make Rocky flinch, this film is sure to draw big numbers from boxing fans all over.

Since then several other films have been produced catering to these two markets. To name a few:

Woman, Thou Art Loosed,

Diary of a Mad Black Woman,

and

The Gospel.

And like these films, The Prodigal Son would also capitalize on these growing markets.