Secular Marketing

The targeted market for this strategy is the African American, Latino, Hip Hop Generation, and the Boxing society. Our focus with this marketing strategy is to reach these marketing groups the use of television, radio, billboards, websites postings to promote the film to these targeted markets.

A large portion of the advertising budget would be spent on this form of marketing. However, by promoting the film to a niche marketing groups. as opposed to a mass audience, will keep the marketing cost to a minimum. This marketing strategy consists of the following:

African American Marketing Strategies

• Slot television advertisement featuring trailers, film releases, press releases during popular African American television shows:

  
  
  • The Tom Joyner Morning Show
  • My Wife and Kids
  • Girlfriends
    
    
• National and local radio broadcasts of trailers, film releases, press releases on popular African American radio shows:

  
  
  • The Tom Joyner Morning Show
  • The Howard MacGee Show
  • Steve Harvey Radio Show
    
    
• Seek publicity and PR from new reports, websites, and public functions with a large number of African American subscribers and participants:
  
  
  • The Chicago Defender, Indigo News
  • Ebony, Jet, Essence, Word Up magazines
  • The following websites:

    
    
    • www.BlackFlix.com
    • www.BlackFilm.com
    • www.BlackTalentNews.com
      
      
• Strategic placement of billboards, posters, and flyers throughout urban areas.
  

Latino Marketing Strategies

• Slot television advertisement featuring trailers and film releases on Latino television stations and during popular television shows.
  
  
  • Telemundo Broadcast Television Network
  • The George Lopez Show (ABC Television)
  • Galavision Cable Television Network
  • Univison Television Network
  • Latination (UPN Television)
    
    
• Promote film on popular Latino websites, radio stations, and magazines
  
  

  • Univision Radio and Online Services
  • Urban Latino Magazine
  • Latin Heat
  • Terra

• Cast well-known Latino actor and actresses for roles

Hip Hop Generation Marketing Strategies

• Slot television advertisement featuring trailers and film releases during popular rap shows, concerts, and music awards.
• Seek endorsement from companies that cater to this market group, cellular phones, video game designer, and popular clothing wear.
• Promote film to youth centers, schools, and gang prevention organizations throughout the country.
• Sign on popular rap artist on soundtrack and promote the film.

Boxing Marketing Strategies

• Publish articles about the film on the top boxing websites and magazines.
  
  
  • Primer Round Magazine
  • Dog House Boxing
  • Fight News
    
    
• Cast well-known boxers for roles and promotion of the film on their personal websites, press releases, and fights.