Christian Marketing

The targeted market for this strategy is the Christian community. This marketing strategy is a low-budget form of networking throughout churches, Christian media, faith-based organizations, and Christian websites. This style of marketing is to build and maintain a strong relationship with the Christian community.

Making the The Prodigal Son and Duststorm Productions brand names throughout the Christian community will drive viewers to the film and generate company support by word of mouth and endorsements. This marketing strategy consists of the following:

• Target English and Spanish Christian networks for their seal of approval prior to the film's premiere. Provide them screening copies with attached press releases and packaging that promotes the film and company.

  
  
  • National Institute on Media and the Family
    
  • Almavision Spanish Network
    
  • Christianity Today Magazine
    
  • Christian Answers Network
    
  • Parents Television Council
    
  • ChristianFilmmaker.com
    
  • The Dove Foundation
    
  • Focus on the Family
    
  • Christian Cinema
    
  • Enlace Spanish Network

  
  
• Release trailer on Christian websites that support Christian films and Christian colleges.

  
  
  • Xianz.com, Christian MySpace
    
  • Moody Bible Institute
    
  • Bob Jones University
    
  • SermonSpice.com
    
  • Baylor University
    
  • Dallas Seminary
  • Oak Hills
    
  • Day Star
    
  • Trinity

• Get verbal endorsements from Pastors with national radio and television audiences.
  
  
  • World Changer Ministry: Dr. Creflo Dollar
    
  • Noel Jones Ministries: Bishop Noel Jones
    
  • John Hagee Ministries: Pastor John Hagee
    
  • Potter's House Ministry: Bishop T. D. Jakes
  
  
• Promote theatrical release and DVD distribution through Urban Ministries Inc. (U.M.I.) Publishing Company.
  
  
• Promote the film at national Christian film festivals and Christian events:
  
  
• International Christian Visual Media
  
• Gospel Mega Fest, Atlanta
  
• Damah Film Festival
  
• Creation Arts Fest
  
• WYSIWYG
  
• Saboath